So I Started a New Blog, and the Question arouse, What Should I Blog About?
I suppose it’s the Same Question that Many have Pondered from time to time?
Lucky for You and Me I have a Few Tricks to Help Us Out, Am good like that haha
So You Want Idea’s for What To Blog About?
Right Lets Go, So Me and You Wanna take on the World?
We’ve been sold on the Idea that Creating Content is the Way to go when it comes to Building a Brand.
Right?
But We Face a Problem, What the Hell are We going to Write about in our Blogs?
What Content can We create in order to Inspire people and get them to Visit our Blogs and Fall in Love with Us?
After all isn’t that What Oprah Winfrey says we all Crave, A Feeling that We Count, that our lives Meant something.
So although You may be in a Rush to wanna Blog and Create Content, bare with Me…
The first Step is to understand Deep Down that other people have a need to Feel liked and Feel like they Belong, that they are Important, You Dig?
People are Human Beings, Real people and each visitor thats going to Engage with your Cool Content is not just a Click or a Lead just randomly visiting your Site, they are Important People.
With Real Problems and Real Challenges that They are Now Facing and its about this I wanna talk about Now.
The Key to Creating a Great Blog Post or Great Content is Understanding this Important Point
You must Understand Your Target Market, Your Audience Inside Out……
But Please before I show you how to understand them, Don’t just treat this as another Random Bit of Information that You Read and Do nothing With…
This may be my 1st Blog Post, but Believe Me Iv’e been Consuming Information Products for 15 Years, I know the Score and I know what Most people Do, they Consume and Do Nothing with the Info…
Been there done that, Wrote the Book haha
So Don’t be that Guy, You Dig?
Your Gonna be the One who Does something with this Information and Starts a Blog that Impacts people Lives…
After all isn’t that Why Your here?
You wanna Make an Impact on other peoples Lives?
You Ready?
Lets Go, Trust Me this is gonna be Good haha
Write before I go into this Important Step, I wanna let you know that When it comes to This Blog that I am Creating for You, I will be holding nothing Back, Nothing, Your Gonna get My Years of Training SPAT All over You…
I’m not a Big Time Guru, Im a normal everyday Person like You that Cares Deeply about People, Im not one to Wanna Blow Smoke Up Anyones Arse and I’m Certainly not into B.S.
So when I write and create Content for you, you better Believe that its coming straight from My Heart and Im writing to wake your Arse Up and Inspire You to Take The Action needed to Transform Your Life…
If you can Drop Your Ego and Pay Close ATTENTION to My Words I will take You on a Journey that Will Lead you to the Promise Land, You know That Place?
The One You Dream over Every Night?
The Place that You’ve Been Trying to Get to for So Long You’ve Almost Given Up, Thats Where I will Lead You…
You Coming?
Lets Go them, lets Get you that Training and Wisdom that You Need…..
Who’s Attention are You trying to Capture?
This is the Most Vital Step in Your Content Creation, You must Define Exactly Who you want to Help, Who’s Attention is your Content trying to Capture?
Why is this So Important?
Let Me Explain, We Live in a World Now where People are Bombarded daily By Millions of Different Marketing Messages, People are becoming Overwhelmed in the Digital Age with all Kinds of B.S Information….
Messages, Adverts and Content Created just to Grab peoples ATTENTION….
Attention has Now become the Currency of the Digital Revolution…
Where Attention Goes, Money Flows…..
So You Must Get Some of them Eye Balls on Your Content….
AND You Must Understand Exactly What Eyes You want on Your Content…
You Must Define Exactly Who You wanna Speak to and Target Your Message to that Audience…
If you Don’t your Content will get Lost, it will become Invisible to people, as people Switch of from anything that is not Relevant to them, the more You know about your Reader the Better…..
With that being Said, Lets go to the Next Tip.
What Problems and Challenges are Your Target Audience Facing?
Ive touched on this already, but this is also a Vital Step in your Content Creation, When you know what PAIN your Audience faces, you have what is Known in Karl Henshaw’s World as GOLD…
You see one of my Very First Mentors was the Great Man Tony Robbins and I learnt a Great Deal about how to change My Own Life from Reading and listening to his Products, Will go into that another Time….
But for Now I will share One Lesson I learnt from him as it will help You understand the Point I am gonna make Here..
Tony teaches that Most people will Do More to Avoid Pain than they Will to Gain Pleasure, He Argues that PAIN is one of the Biggest Motivational Factors in Peoples Lives….
We all like to Avoid Pain…
and each and Everyone of the people Who’s Attention Your trying to Grab has a Pain, a Challenge and a Problem that they are looking to Overcome….
Example ==> You need ideas to Blog About? ==> PAIN
This is where The Blog Post that Your Going to Write Is going go Help Your Audience…
You see where I’m Going with this?
Your Goal as a Content Creator is to HOOK people into Your Content and the Way your gonna Do that is By Understanding what is going on inside their Heads….
You are gonna Find out What Problems they Face by Using these Tricks
Use Amazon.com to Find Peoples Pain
Ok lets Go, Here is What I want You To Do, You can Use these TIPS to Make Things Happen and Write Better Blog Posts.
Use Amazon.com, this is Gold this Tip and its Something I learnt from a Very Successful Marketer named Jay Abraham, its So good that I should really be Charging you for this Info, but I won’t haha
Heres How it Works, what ever Niche Your Blog is about, Baseball, Football, Movies, Hockey, Cooking etc has Published authors in that Market….
Books….
Remember your looking for Gold, Information on the Problems that Your Target Market is Facing….
So this is What I want you To Do, Before Writing any Blog Posts or Creating any Content, Visit amazon and Search for your Subject on Amazon, Some Books in your Niche and Go and Read the Backs of the Books…
take a Look at the Bullet Points that they are Addressing……
Look inside the Cover of the Books on Amazon and take a look at the Chapter Headings and Get a Feel for what the Author is Trying to Teach….
You can bet your Life that the Author knows and Understands His Target Market, he or she has done most of the Hard Work For You and has Researched the Problems Faced By His Audience….
Your Gonna take advantage of their Work and Save Yourself a lot of time, You With Me?
Say for instance Your Blog is about Network Marketing, AkA Multi Level Marketing then Your Gonna Search for that Type of Book and Your going to find out the Challenges Faced by the MLM Industry…..
Everything you need to know to get Idea’s for your Blogs are usually found on the Back of the Cover or on the Chapter headings which You can Discover By Looking Inside the Book.
Then its just a Case of Using that Knowledge and creating Content around that Topic.
I know what Your Thinking, Don’t I need to Buy the Book and Read it to understand the Knowledge in that Industry and the answer is No, You can if you won’t but, but you don’t need to cos heres what I wont you to Do Next…
Read the Amazon Reviews for the Books in Your Niche
This is another Gold Mine, Because the Very people Who’s Attention You are after our the same people that are leaving Reviews on the Books in Your Niche…
You can use the Reviews to Find out what they Thought about the Book, What they Liked and What They Hated about the Content that is found inside its Pages…
Your gonna Use their Hatred or Love for the book as Inspiration and Content to get the Ideas flowing for Your Blog Posts, if someone says it didn’t Live Up to expectations and tells you Why they gave it 1 Star, Use that as an Idea for Your Content and Address these issues in Future Blog Posts…
These reviews are a Powerful Weapon in Your Ability to get inside of peoples Minds…..
Don’t Under Estimate the Power of Reviews, this is where your gonna Really Find out the Good, the Bad and the Ugly about Your Audiences Problems and Your Going to Help them overcome them By Creating your Own Content to Help them Solve their PAIN…..
The more you know about the issues facing you Market, the more you can Create that Winning Content that Will stand out from the NOISE And Grab Peoples ATTENTION and this is What You need in this World…
You Must get your Reader to Think, Man this Blogger Actually Really Understands ME, He gets Me and I wanna Read more of his Posts…
People from all Walks of Life Really Wanna know that they are Understood, that People get them and that someone has been through what they are Now Going through….
It gives people Hope that they can get through the challenges….
If you can help them Solve their Problems, then you You Will Be Rewarded with the Following that You Deserve..
And the first part of getting people to LISTEN to you is to show them that Your Understand them…
So keep this in Mind when your Writing your Blog Post and Looking for Ideas for Your Content…
Search Clickbank.com for Products in Your Niche
If you don’t know what ClickBank is, I will Quickly Explain, its a Market Place where people selling information Products can list their Products for Sale and People Like Me and You can Buy or Sell their Products for a Commission….
But we are not gonna go into that here, What where doing here is looking for Problems, Ideas for Content and Inspiration to Write these Killer Blog Posts, Remember?
The Gold on Click Bank is to found by Searching for Products in Your Niche, What I mean by this is whatever the Main Topic your Website ( Blog ) is based on, Search for that on Clickbank and Find the Products for Sale in that Niche….
So for Instance, this Blog that I have just started is going to Help people Leverage the Internet and Build a Real Business.
So I would be searching on Clickbank for Internet Marketing or Make Money Online Products on Click Bank….
You Follow?
Then its just a Simple Case of finding them products and Clicking on them, this will open up whats called a Sales Page that we can use to Find the Gold…
Now again, like I explained above about the Books on Amazon, these Sales Pages are Written By People in the Know, Many of the Merchants on ClickBank have Paid Thousands of Pounds to Copy Writers, to Write the Sales Copy….
And Part of a Good Sales Writers Job is to Study the Problems and Challenges Faced by the people that they want to sell the Sell their Products and Services To….
You are going to read through these Sales Pages and Look for What the Problems that Product is saying it will Solve for someone that Buys the Information Product…
Your also Looking at the Emotional Words that they use to Trigger someone to take Action…..
( HINT ) Most Gold is Usually in the Headers and the Bullet Points…….
This is where You gonna make notes of What you find and use that for Ideas for your Blog Posts….
The Very Fact that people are buying these Click Bank products proves that their is a Market for the kind of Content that is being taught inside of these Courses and this is what you Use fro Your Own Blogging Content…
Phew, This is One Long Blog Post, I really Wanna Try and Over Deliver to You, So You Think I’m Smart hahaha…
O.K. I think I will give you One More Tip for Ideas for Blogging Ideas to Write About, after all, I do want you to come back for more Idea’s to help you Build an Online Business at a Future Date….
Think of this Blog as a Pub, A Pub where you can go and grab a Pint with Your mate ME haha and Learn a little Bit of Wisdom to help you to Build a Business Online…..
We will Get Drunk and Make Money Together haha….Deal?
Sweet, Let Me share This last TIP and them we will order another DRINK haha..
Reverse Engineer Other Peoples Blog Posts
This is One of the Greatest Things anyone will Ever teach You, Not just about Blogging, But Building a Business and achieving anything in Your Life…..
Remember, This and You can have anything you want from Life…..
So what is this Reverse Engineering?
Simple, Lets Say that Me and You Decide that We need to get Super Fit because we have gotta a little out of shape from all the Beer weve been Drinking together haha….
The only thing Stopping us from looking Like Homer Simpson is the Fact we are Not Yellow, Not Yet anyways, but it will come if we keep up the Drinking ( Liver Damage anyone ) haha
Anyway, yep so we wanna get into Shape….
What were gonna Do here is Reverse Engineer aka Copy, Cheat, Steal someone else’s Plan and just Do what they Doing in order to get the Same results…..
If someone is Ripped and we wanna get Ripped and in Shape we find others with them results and we just Copy….
Like wise with Ideas for writing Blog Posts or Creating any other Content we are gonna Copy Other Bloggers Ideas….
So we do this Buy Searching Google for Blogs in are Niche, say for instance we Write Network Marketing Blog Posts, or the Top 50 Social Media Blogs Etc and we Visit these sites and Steal all the Gold haha….
What Your looking for here is the Blog Posts that they have Written and Especially the ones with the most Engagement in them, meaning the most Likes, Comments and Shares…….
These are the Topics that You want to be using to create your Own Content about….
These are the Ones that other people find interesting….
Word of WARNING though, Don’t be just copy peoples words, write your own content in your Own Words and make it unique to YOU, Show your Personality, if Your Funny be Funny……
People Love Personality Online, its What Makes You Human and its what it helps them Relate to You, its the one Thing that Nobody can Copy…..
So Embrace Your Uniqueness and Be You…..
You with Me, Told you this Post was gonna Help You Didn’t I……..
Heres Where I some Up This Blog Post For You before We have Pint
Ok So thats It People, My First ever Blog Post on here Finished….
Before I go I wanna quickly run through the Tips in this Post….
Make Sure Your Find out as much as you can about Your Target Markets Challenges and Show them that You undersatnd them by speaking in their Language….
Start where they are in their Head, the conversation, the problem they face etc….
You can find this out by Using Amazon.com books, Reverse Engineering, Click bank Sales page’s or Amazon Reviews..
Once you know the Problems, create your Blog Posts and content around them Problems….
Be You…
Keep it Real…
and One More Have Fun…
Live Your Passion and Go make it Happen…..
Till Next Time People, Im out, Respect Karl
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